// WHO WE ARE
THE SHIFT to smarter decisions.
The businesses pulling ahead aren’t simply doing more marketing. They’re making smarter commercial decisions. SHIFT combines 20+ years of marketing and commercial experience with data insight and practical AI – from strategy and planning through to hands-on execution.
// THE FOUNDER
MICHELLE
Senior Marketing & Growth Consultant specialising in data and practical AI
I’ve spent more than 20 years working across marketing, sales, ecommerce and business transformation. My experience includes developing company-wide strategy, leading marketing and sales teams, implementing new systems, creating reporting frameworks and managing complex projects from initial idea through to delivery.
That experience has shown me that strong marketing doesn’t begin with campaigns. It begins with understanding the business, its customers and what the data is really saying.
Today, data and AI give SMEs opportunities that were previously available only to much larger organisations. They can reveal patterns in customer behaviour, improve reporting, automate repetitive work, accelerate research and help teams make faster, better-informed decisions.
But technology alone isn’t a strategy. Without commercial judgement, reliable data and a clear purpose, AI simply creates more content, more activity and more noise.
That’s why SHIFT combines experienced marketing thinking with data intelligence and practical AI. I help businesses identify where these tools can create genuine value – while keeping strategy, creativity, relationships and important decisions firmly human.
From rebrands and websites to reporting, customer insight, automation and AI adoption, my role is to bring clarity to the challenge and provide the practical support needed to make change happen.
// HOW WE OPERATE
PRECISION, NOT GUESSWORK
STRATEGIC
Every decision traces back to a number, not a hunch.
HANDS-ON
Embedded in your team, not another agency layer.
MEASURED
If it doesn’t move the needle, it doesn’t stay in the plan.
// READY TO SHIFT
LET’S TALK ABOUT YOUR GROWTH.
The strategy, the execution, and the AI intelligence to make it happen. Let’s talk about what growth looks like for you.